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Where you are a name, not just a job number

Does feeling ho-hum about your tired marketing material mean that it’s time for a complete overhaul of your identity? Not necessarily.

Creating clarity around the message attached to your identity may be the answer.

We recently did just this for Hogan Print’s website by:

  • identifying their key differentiator,
  • writing titles around this theme that captured their sense of humour,
  • rewriting the copy, and
  • reviewing their in-house designer’s work on the new site.

The result is a cost-effective rejuvenation of Hogan Print’s key marketing tool (see the images of the new site below, or visit www.hoganprint.com.au for more).