Does feeling ho-hum about your tired marketing material mean that it’s time for a complete overhaul of your identity? Not necessarily.
Creating clarity around the message attached to your identity may be the answer.
We recently did just this for Hogan Print’s website by:
- identifying their key differentiator,
- writing titles around this theme that captured their sense of humour,
- rewriting the copy, and
- reviewing their in-house designer’s work on the new site.
The result is a cost-effective rejuvenation of Hogan Print’s key marketing tool (see the images of the new site below, or visit www.hoganprint.com.au for more).