Brand guidelines suite

PDF interactive features © 2010 pete. All rights reserved.

All through 2010 we have been working with the Blood Service on their suite of brand guideline documents – this now includes: brand basics copy and messaging campaign digital communications donor centres partnerships As the complexity of the suite grows … Continue reading

Simple Moments of Brilliance

Breville Group annual report 2010 © 2010 pete. All rights reserved.

2010 was a busy year for Breville to roll out their new brand based on ‘food thinking’ and products with a ‘simple moment of brilliance’. We contributed with design of their Annual Report and 3 make-overs of their showroom for … Continue reading

The works for Trainworks

first tracks 2 © 2010 pete. All rights reserved.

Last Summer we went back to our exhibition design roots with our work on Trainworks with HPA Projects for RailCorp’s Office of Rail Heritage and the Rail Transport Musuem. We provided a diverse range of services including: naming visual identity … Continue reading

Flagship blood donor centre

Town Hall BDC identity study © 2010 pete. All rights reserved.

The Blood Service are planning to relocate their Clarence St donor centre to Town Hall. It’s a great location with some interesting signage and branding opportunities. We’ve been helping sort out communication challenges around the foyer space (pictured) with needs … Continue reading

Showroom makeovers

Showroom - tea story © 2010 pete. All rights reserved.

We have been helping make over their showroom for twice-yearly buyers’ presentations for a number of years now. This involves: generating a theme relevant to hero products flagged for the demonstrations, suggesting a menu, rearranging the space as required, dressing … Continue reading

Breville branded big!

Breville Retravision stand 2008 002 © 2009 pete. All rights reserved.

We supported the Breville sales and marketing teams when it came to communicate their brand values and positioning into the trade show and demonstration environment. We defined a brief that met the sometimes contradictory needs of their internal stakeholders, developed … Continue reading